| Guide london | |
| Everything began in Petticoat Lane, the famous ‘rag trade’ area of East London where GUIDE LONDON was a growing retailer which later became a strong brand in the menswear market. It didn’t take long for GUIDE LONDON to start wholesaling its branded product to independent and multiple store groups across the UK, Ireland, and Scandinavia as well as to other European markets and the rest of the world. | |
GUIDE LONDON designs with bold emphasis to detail which has helped it sustain a long and successful relationship with retailers throughout the UK as well as internationally. All this led to, in 1996, GUIDE LONDON winning the prestigious BKCEC British Apparel Export Award.
The year 2005 brought further important changes. Isaac Benson, the Managing Director of GUIDE LONDON, with a deep rooted history in the Menswear industry, reformed the 20-year old business into even stronger fashion brand focusing solely on own branded product helping the company to capture new markets. The status of GUIDE LONDON within the menswear sector was redefined.
The year 2005 brought further important changes. Isaac Benson, the Managing Director of GUIDE LONDON, with a deep rooted history in the Menswear industry, reformed the 20-year old business into even stronger fashion brand focusing solely on own branded product helping the company to capture new markets. The status of GUIDE LONDON within the menswear sector was redefined.








